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As winter boat show season gets underway this weekend, media is abuzz about boating. A great driver of PR for the industry during the winter months, efforts to secure news have been full speed ahead in the New Year, generating awareness for shows and recreational boating. Working with key media in local markets, headlines are popping up across the country, covering everything from the benefits of shopping at a boat show, to women in angling and Discover Boating. Here’s a look at just a fraction of the highlights:

• The Tennessean - Local angler at Nashville Boat Show encourages more women to fish
• Kansas City Business Journal –KC boat show highlights industry impact with new career day
• WGN-TV Chicago – Midday Fix: Preview of the 90th Progressive Insurance Chicago Boat, RV & Sail Show
• Atlanta Journal-Constitution – 3 metro Atlanta shows spotlight new trends in boats, RVs, motorcycles

Social media influencers are another big piece of PR, allowing the NMMA to tap into the power of channels such as Facebook and Instagram to reach larger and new audiences. Heading into the weekend for the Progressive Insurance Chicago Boat, RV & Sail Show, Progressive Insurance Kansas City Boat & Sportshow, and Progressive Insurance Nashville Boat Show, anywhere from 3-10 influencers have been enlisted as brand ambassadors to post about the shows and bring in new attendees.

Stay tuned in the coming weeks, and if there’s a show in your market, keep an eye out for coverage!