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U.S. Recreational Marine Spending Reached $54 Billion in 2025

| Statistics

The latest annual total industry sales by category and state report, part of NMMA’s 2025 U.S. Recreational Boating Statistical Abstract, is now available for member download. In 2025, U.S. recreational marine retail spending totaled $54 billion, reflecting the broad economic impact of recreational boating across sales of boats, engines, trailers, accessories and related spending categories.

Total marine retail expenditures includes spending on new and pre-owned boats, outboard engines, trailers, aftermarket accessories, as well as boat use spending, including fuel, financing, insurance, docking, and maintenance. The aftermarket accessories category remained flat at $12.1 billion.
New boats accounted for 20.3% of total boat unit sales in 2025 and pre-owned boats accounted for 79.7% of total boat unit sales. Outboard boats led the new segment with 12.4% of all boats sold, followed by personal watercraft at 5.9%.
The report also examines spending across major product categories and highlights regional trends throughout the U.S. market. Florida continued to lead the nation in recreational marine spending, while Texas, Michigan, North Carolina and New York ranked among the top five markets.
The U.S. Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the U.S., providing a universal data source with a historical look at many industry segments and detailed trends analysis.
NMMA members receive unlimited complimentary access to the digital versions of the annual U.S. Recreational Boating Statistical Abstract. Non-members can purchase the Total Industry Sales by Category and State Report for $4,825.
In addition to this annual analysis, NMMA provides highly timely monthly wholesale shipment reports and retail reports for outboard engines in the U.S. and Canada.
For the most up to date data, click here to access NMMA's Recreational Boating Monthly Industry Data Summary Report.
Visit www.nmma.org/statistics or contact [email protected] for more information.