In this section

NMMA’s Annual Outboard Engine Report for 2024 Confirms Continued High Horsepower Demand as Market Aims to Steady

| Statistics

NMMA has released the latest sales trend report for outboard engines, part of its 2024 U.S. Recreational Boating Statistical Abstract, providing an historical analysis into one of the industry's most closely watched segments. While total outboard engine unit sales declined 7.6% year-over-year to 278,000 units in 2024, the market was supported by stable pricing, demand for higher HP engines and strong performance from top regions and states with a total retail value reaching $3.6 billion and average prices holding firm at $12,777.
This comprehensive annual report provides a deep dive into the outboard engine market over more than 10 years, providing a valuable historical look at trends and market changes over time.
Data included in the 2024 annual report includes:
  • Demand for high horsepower engines remained strong in 2024. Engines at 300 horsepower and above led the market with over 40,000 new units sold, generating $1.2 billion in value—nearly 35% of the total market.
  • Engines at200 horsepower and above collectively accounted for nearly one-third of all units sold.
  • On a regional level, the South Atlantic, Great Lakes, and Gulf Coast markets once again dominated, together accounting for over 63% of total unit sales and 66% of total market value.
NMMA members receive unlimited complimentary access to the digital versions of the annual U.S. Recreational Boating Statistical Abstract. Non-members can purchase the Outboard Engine Sales Trends Report for $1,099.
In addition to this annual analysis, NMMA provides highly timely monthly wholesale shipment reports and retail reports for outboard engines in the U.S. and Canada.
Bookmark www.nmma.org/statistics/publications/statistical-abstract for direct and easy access.

Visit www.nmma.org/statistics or contact [email protected] for more information