Article

NMMA’s latest Monthly Recreational Boating Industry Data Summary, featuring data through April 2026, shows the recreational boating market continues to navigate elevated interest rates and cautious consumer sentiment. While the report reflects data through April, it analyzes a rolling 12-month period, providing members with a broader view of long-term market trends.

New powerboat retail unit sales were down 7.1% to 214,292 on a rolling 12-month basis (May 2025-April 2026). Despite softer overall demand, unit sales of new freshwater fishing boats posted a slight 0.4% increase in retail sales YOY.

The broader macroeconomic environment continues to shape purchasing decisions. Consumer confidence improved modestly to 92.8 in April, though consumer sentiment remained subdued. Inflation, elevated interest rates and slowing housing starts continue to weigh on discretionary spending, while manufacturing activity expanded during the month, pointing to pockets of strength across the economy.

As the industry moves through the summer selling season, consumer confidence, financing conditions and broader economic trends will remain key indicators to watch.

NMMA’s Monthly Recreational Boating Industry Data Summary report is published at the beginning of each month and is available at no cost to members. The full report includes comprehensive retail and wholesale data, engine and segment breakdowns, and key economic indicators relevant to marine businesses. Associate Members can buy an annual subscription for $2,400 or a monthly copy for $250. Non-members can purchase an annual subscription for $3,500.

To learn more about downloading NMMA reports, click here.

Visit www.nmma.org/statistics or contact [email protected] for more information. NMMA members have direct access to the NMMA Business Intelligence team to answer questions about NMMA data, insights and reporting.