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To kick off the summer boating season, Discover Boating took to the airwaves last week with a nationwide satellite media tour (SMT), bringing recreational boating into the spotlight through dozens of television and radio interviews broadcast from MarineMax in Norwalk, Conn. The media interviews highlighted the many ways people can get on the water this summer.

 

The resulting media coverage has already generated more than 200 broadcast airings across the country, with additional coverage expected throughout the summer. The widespread exposure is helping raise awareness about recreational boating’s benefits and opportunities and directing consumers to Discover Boating’s resources and tools, powered by NMMA and MRAA.

Watch one of the segments, which aired on WTKR News, the CBS affiliate serving Hampton Roads, Va.