2026 Boat Show Season Begins This Week in Boston and Atlanta
The 2026 boat show season is underway, with events opening this week in two key markets—Boston and Atlanta—helping kick off the year for new boat sales and consumer engagement nationwide.
The Discover Boating® New England Boat Show®, in partnership with Progressive®, opens today at the Thomas Michael Menino Convention and Exhibition Center (MCEC), followed tomorrow by the Discover Boating® Atlanta Boat Show®, in partnership with Progressive®, at the Georgia World Congress Center (GWCC). Both shows run through Sunday and are sold out, featuring hundreds of NMMA member companies, dealers, engine manufacturers, and accessory brands showcasing the latest boat models and marine innovations.
As part of the broader Discover Boating® boat show portfolio, the New England and Atlanta events will offer a mix of education, entertainment, and family-friendly programming designed to attract and engage both current and next-generation boaters—from boating safety seminars and simulators to live music and interactive experiences.
Exhibiting in a Discover Boating boat show? Be sure to take advantage of the industry’s Discover Boating Boat Show Promotional Toolkit to help maximize your investment. Toolkit assets include logos and banners, social creative and more.
Up next: The 2026 Discover Boating New York Boat Show®, in partnership with Progressive®, Jan. 21-25, and the Discover Boating Minneapolis Boat Show®, in partnership with Progressive®, Jan. 22-25.