MRAA Launches ‘Dealership of the Future’ Task Force to Accelerate Marine Retail Transformation
The Marine Retailers Association of the Americas (MRAA) recently announced the formation of a “Dealership of the Future” Task Force, a multi-stakeholder initiative designed to confront the rapidly intensifying forces reshaping the marine retail business model and to provide dealers with a clear roadmap for long-term success.
The Dealership of the Future Task Force unites respected voices from across the industry — innovative dealers, leading manufacturers, influential partners and MRAA staff — all committed to shaping a more modern and sustainable retail model.
Dealer Members
- Jeremy Anderson, President, Walstrom Marine
- Bob Bense, President & CEO, Superior Boat Repair & Sales
- Bryce Brown, Principal, MasterCraft Colorado
- Jani Gyllenberg, Innovation & Business Development Manager, Marine Connection
- J Hurless, Owner, Reeder-Trausch Marine
- Joe Lewis, General Manager, Mount Dora Boating Center & Marina
- Joe Martin, President, BoatJunkie Sales & Service
- Eric Smith, General Manager & Co-Owner, Colorado Boat Center
- Kim Sweers, Managing Partner, FB Marine Group
Manufacturer & Partner Members
- Thomas Bates, Chief Revenue Officer, Correct Craft
- Ellen Bradley, Chief Marketing Officer, Discover Boating
- Jeff Haradine, President, Barletta Boat Co.
- Ryan Kloppe, Associate Director, Lightspeed
- Jason Nierman, Chief Revenue Officer, Rollick
MRAA Staff Participants
- Ridgeway Addison, Senior Director of Education
- Stevie Cook, Certification Manager
- Matt Gruhn, President
- Jerrod Kelley, Content Manager
- Steven Netsch, Director of Research & Strategic Insights
- Liz Walz, Director of Learning Vision & Impact
Over the coming year, the Dealership of the Future Task Force will develop and release a structured series of insights, frameworks, and recommendations for dealers and manufacturers.
View the full press release here