Article

One of the ways Discover Boating, powered by NMMA and MRAA, is keeping boating in the national spotlight is through strategic, experience-driven public relations. A recent example? USA Today, one of the nation’s most widely read media outlets, featured boating in its article, “4 Fun Boating Vacation Ideas, No License or Experience Required” including direct links to DiscoverBoating.com.

This high-impact coverage wasn’t coincidental—it was the result of an immersive content creator activation recently hosted by Discover Boating in the Florida Keys, designed to inspire authentic storytelling from trusted, influential voices.

Why This Matters for the Industry

Discover Boating plays a critical role in supporting NMMA’s market expansion goals by welcoming the next generation to recreational boating and helping them become lifelong boaters. One of the most effective ways to do this is by reaching consumers where they already are—engaging with the content and platforms that shape their decisions.

Media relations is a strategic growth tool for the entire industry. When Discover Boating earns placements in national outlets like USA Today, it significantly boosts the brand’s share of voice in the competitive outdoor recreation space—keeping boating visible in the channels consumers turn to for ideas and inspiration.

Plus, this content lives beyond the article—it’s discoverable through search engines, social media, and AI platforms, helping connect with consumers at multiple points in their decision-making journey. 

Click here to read the full USA Today article.