Article

The Marine Retailers Association of the Americas (MRAA) recently launched its 2026 model year Dealer-Manufacturer Scorecard Program, a strategic tool designed to strengthen dealer-manufacturer relationships and improve the overall customer experience.

“Particularly with the way that our market has slowed over the last couple years, there has never been a more important time to foster critical conversations between dealers and manufacturers, and this program offers a standardized, turnkey approach to doing just that,” says Matt Gruhn, MRAA President. “Based on dealer feedback from the pilot program, we have already seen boat brands make adjustments to improve their dealer relationships and customer experiences. This will help them strengthen their go-to-market strategies, which is exactly the reason we launched the MRAA Dealer-Manufacturer Scorecard Program.”

Based on MRAA’s comprehensive research, as well as detailed insights and direction from dealers and manufacturers, MRAA created separate dealer and manufacturer scorecards, each featuring 10 customized performance categories. Participating manufacturers receive comprehensive monthly reports that compare their results to industry aggregates and offer insights into areas of opportunity.

For more information, read the full press release. To get involved, visit www.mraa.com/scorecards or contact Matt Gruhn at [email protected] or 763-333-2421.