Article

Now in its third year, Discover Boating’s partnership with NBC Sports continues to serve as a powerful platform to spotlight the boating lifestyle to a national audience. This cornerstone collaboration—centered around the high-profile American Century Championship (ACC) celebrity golf tournament—has evolved into a key brand-building opportunity for Discover Boating to elevate recreational boating in front of a lifestyle-driven, outdoor-minded audience.

Taking place this week, July 9–13, at Edgewood Tahoe Golf Course, this year’s activation marks Discover Boating’s most integrated presence to date, reaching viewers across multiple channels with a clear, engaging invitation to get out on the water.

Why It Matters

The ACC tournament draws more than just golf fans – it attracts celebrities, professional athletes, media, and outdoor enthusiasts, many of whom are already boat owners or potential boat buyers. By embedding Discover Boating into the culture and content of this event, the industry is gaining significant exposure in a context where the boating lifestyle naturally resonates.

“This kind of consumer-facing activation helps us plant the seed for future boat ownership and is an example of how Discover Boating is meeting new audiences where they are—through entertainment, lifestyle and experience-driven content,” said Kevin Williams. “By inspiring the next generation and showing what life on the water can look like, we’re sparking interest and enthusiasm that helps increase participation, and supports long-term growth for the entire industry.”

ACC 2025 Highlights

With deepened integration and a dynamic marketing approach, including extensive onsite branding, advertising, content creation, and experiential tactics, Discover Boating will deliver a strong, multi-platform presence throughout the event.

• Broadcast Advertising: Discover Boating’s See You Out Here campaign spots will air on Golf Channel during Friday coverage of the tournament and on NBC during Saturday and Sunday’s live broadcasts.
• Live Content Creation: On-site social interviews and content segments hosted by Discover Boating Ambassador and Chicago Bears Sideline Reporter Lauren Screeden, capturing real-time moments with fans and athletes – both on the water and on the green.
• Fan Engagement Booth: A branded “Ask Me Anything About Boating” booth inside the Exhibitor and Fan Village, offering boating resources and first-time boater guidance.
• Immersive Experiences: The “Mobile BOW” experience featuring virtual and augmented reality tools will be located near the iconic, action-packed 17th hole, immersing fans in the boating lifestyle in a hands-on way.
• On-Water Integration: The Discover Boating “Boat Cam” will capture and broadcast all the excitement from the lake, featuring boaters docked along the course and airing live throughout tournament coverage on NBC and Golf Channel.

High-Impact Visibility

In 2024, the ACC drew record crowds of more than 77,000 fans to Edgewood Tahoe and averaged 1.4 million viewers, marking NBC Sports’ most-watched final round of the tournament in 20 years. With continued audience growth and media interest, Discover Boating’s presence ensures recreational boating remains top of mind in a highly relevant space.

Don’t miss the live coverage this weekend on NBC and Golf Channel and follow @DiscoverBoating on social media for exclusive content and real-time updates from the event.