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April Report: New Boat Sales Dip as Economic Uncertainty Continues

| Statistics

NMMA’s latest Monthly Recreational Boating Industry Data Summary report, covering the rolling period from May 2024 through April 2025, points to continued headwinds with new powerboat retail unit sales down 9% year-to-date (Jan. – April 2025) compared to the same period last year. A total of 64,883 new boats were sold through April, down from 71,321 in 2024.

 
 
Data from April 2025 included in the report:
  • Segment-level data reveals broad softness, with notable year-over-year declines in sales of new pontoons (-19.5%), jet boats (-19.9%), and wake sport boats (-14.3%).
  • Freshwater fishing boats and yachts remained relatively flat year-over-year at -0.4% and -0.7% respectively
Macroeconomic indicators for April painted a mixed picture: while inflation moderated to 2.3% and fuel prices stabilized ($3.17/gallon), the Consumer Confidence Index (CCI) sat at 85.7, well below the 100-point baseline that typically indicates economic optimism. By June, CCI dropped further to 100.4 from 101.3 in May, with the Expectations Index falling to 73.0, well under the 80-mark associated with weakening outlooks.
While economic fundamentals remain relatively intact, shifting consumer psychology is weighing on durable goods like boats. Higher interest rates, tighter credit and perceptions of economic uncertainty are converging to create a more hesitant buyer.
Despite softer sales, outdoor recreation demand remains structurally resilient. As the industry looks ahead, key opportunities lie in aligning marketing, product offerings and retail partnerships with evolving consumer preferences. NMMA’s Monthly Recreational Boating Industry Data Summary and quarterly Marine Leadership Barometer will continue to provide forward-looking insights to guide member decision-making.
NMMA’s Monthly Recreational Boating Industry Data Summary report is published at the beginning of each month and is available at no cost to members. The full report includes comprehensive retail and wholesale data, engine and segment breakdowns, and key economic indicators relevant to marine businesses. Associate members can purchase an annual subscription for $1,800.