Discover Boating Inspires Travel-Minded Consumers on National CBS News Radio
Discover Boating, powered by NMMA and MRAA, was featured nationally on CBS News Radio’s Eye On Travel with Peter Greenberg program on June 28. The segment featured NMMA’s Ellen Bradley who joined Greenberg to discuss a range of summer season topics—from boating trends and accessibility to retail performance and how DiscoverBoating.com serves as a trusted resource for boaters at every stage of their journey.
Listen to the Segment (starts at 27:00)
The interview’s listener reach was amplified through Peter Greenberg’s digital network:
Why It Matters
This national media placement builds top-of-funnel awareness through a trusted, third-party voice—positioning Discover Boating as a go-to resource and helping to keep boating top of mind as consumers think about where to spend their time and wallet. Strategic media segments such as this reinforce the emotional and lifestyle benefits of boating, sparking curiosity and consideration among potential boat buyers while also supporting NMMA’s market expansion goals by welcoming the next generation to recreational boating.