Article

In today’s competitive leisure landscape, capturing consumer attention requires more than a compelling product—it demands a compelling story, shared by trusted voices. That is why Discover Boating, powered by NMMA and MRAA, strategically engages media and content creators to position boating as a desirable, accessible, and enriching experience. When more people see what it feels like to unplug, connect, and explore life on the water, they start imagining themselves at the helm.

In June, Discover Boating hosted two exclusive on-the-water events in Nantucket, designed for a curated group of lifestyle and wellness content creators. These activations offered firsthand experiences that immersed attendees in the boating lifestyle, reinforcing the emotional and wellness benefits of time on the water. Attendees included editors and contributors from top-tier outlets including: TODAY, Ebony, Elle, Popsugar, Good Housekeeping, National Geographic and Eating Well as well as influencers such as @TheMattyRossi, @BlakeSwanson and @SummerWind41490.

By engaging directly with influential storytellers, Discover Boating is able to amplify authentic narratives that resonate with broad, yet targeted audiences—many of whom represent the next generation of boaters. These trusted voices serve as a bridge between curiosity and participation, helping consumers envision boating not just as a recreational activity, but as a meaningful lifestyle investment.

This initiative exemplifies Discover Boating’s commitment to maintaining a leading share of voice in the outdoor recreation space. Through thoughtful relationship-building with influential content creators, the brand is fostering long-term relevance, driving new interest, and ultimately supporting the marine industry’s growth by turning inspiration into action.