Atlanta Boat Show Teams Up with Peach Bowl’s Fan Fest on New Year’s Day
To help drive awareness and ticket sales ahead of the 2025 Discover Boating Atlanta Boat Show, in partnership with Progressive Insurance, Jan. 9-12, the show teamed up for the first time with the 2025 Chick-Fil-A Peach Bowl as part of the annual game’s Fan Fest on New Year’s Day.
Peach Bowl Fan Fest is the game’s free hype event taking place before the game at the Georgia World Congress Center (home of the boat show) and attracts on average 25,000 attendees annually from Atlanta and the greater Southeast.
The Atlanta Boat Show-Fan Fest partnership included a digital ad on the Fan Fest app highlighting a special boat show ticket promo for one month, plus onsite presence during the event with a boat show preview exhibit featuring a new model from exhibitor Singleton Marine. Boat show teamsters were onsite to engage attendees, provide boat show giveaway items, and drive ticket sales with a dedicated Fan Fest promo.