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Discover Boating, powered by NMMA and the Marine Retailers Association of the Americas (MRAA), continues to engage with new and existing boaters through valuable content shared on a variety of platforms, including monthly emails and social media that drive consumers to visit DiscoverBoating.com.

Throughout April, Discover Boating honored Earth Day by highlighting easy tips for keeping our waterways clean, encouraging boaters to enjoy their time of the water while protecting the environment. We also celebrated National Picnic Day with a guide to help readers plan the perfect boat picnic, making the most of their time on the waves.

Ahead of Mental Health Awareness Month, Discover Boating highlighted 10 reasons why boating is a fantastic way to boost your well-being. From reducing stress to connecting with loved ones and enjoying the calming effect of water, we explored the many ways boating benefits your mental health.

Articles published to the Discover Boating website in April included:

1. Boat Handling: 5 Ways to Improve Your Boating Skills
2. 8 Best Fishing Rods for Beginners
3. Michigan Boating Guide: Where to Boat in Michigan
4. Should You Install a Boat Diving Board? What to Consider
5. Fishing Licenses: Why They Are Important and How to Get One

Articles that saw growth in page views in April (compared to April 2023) included:

1. 10 Fun Things to Do on a Boat
2. The Ultimate Fishing Gift Guide
3. Boat Storage Ideas: 10 Ways to Stay Organized Onboard
4. Night Fishing: 10 Tips & Gear for First-Timers
5. Marine Navigation: How to Navigate a Boat

Industry stakeholders are welcome to share these articles with customers via social, e-newsletters and other communication channels.