Discover Boating Chicago, New England Boat Shows Drop Anchor Today

The 2024 winter boat show season starts today with the return of the Discover Boating Chicago Boat Show, in partnership with Progressive Insurance®, and Discover Boating New England Boat Show, in partnership with Progressive Insurance®, and run through Sunday. Expect to see an increase in floorplans, more boats and more brands for consumers to shop, and a host of immersive experiences, boater education and entertainment.

Taking the experiential aspect to the next level to engage all attendees in the joys of the boat life, the Discover Boating Beach Club returns to Chicago and launches in New England, kicking off tonight with inaugural Opening Night VIP Parties. The Beach Club will feature daily live entertainment and activities, from notable chef and mixologist demos, “chef-offs” and samplings, to DJ sets, beach games, the Paddle Sports pool and more.

Twiggy, the Waterskiing Squirrel, makes her debut in New England, and the Chicago Boat Show will feature new Bumper Boats and the Mechanical Wave Surf Simulator. Both events will offer show goers a host of educational opportunities including the popular Fred’s Show How-To Center, presented by Progressive Insurance®.

Boat Finder returns in 2024, featuring hundreds of boats for customers to compare and shop, and a whole new design and layout to drive more shoppers to boat brands and dealers. Here’s a look at the Chicago Boat Finder and New England Boat Finder.

Visit ChicagoBoatShow.com and NewEnglandBoatShow.com to learn more and hop on board the 2025 events.

Up next, docking tomorrow, is the Discover Boating Atlanta Boat Show, which runs through Sunday at the Georgia World Congress Center.