Earlier this week, NMMA’s Kevin Williams had the opportunity to speak at Malibu Boats’ National Dealer Meeting. Williams conducted multiple sessions titled, “Revitalizing Your Marketing Strategy,” to help educate dealers on Discover Boating’s new strategy rooted in deep research, and how they can leverage the brand’s marketing power to help grow their business.
When the industry rallies together behind Discover Boating, it strengthens our collective voice to encourage more people – including the next generation – to participate in boating, motivate first-time boat buyers, and retain those buyers so they become life-long customers.
Williams, Vice President of Marketing at NMMA, is available for speaking engagements to share findings from Discover Boating’s extensive research and shed light on how those insights inform our industry’s marketing campaigns that help attract the next generation of boaters while retaining our current customers.
For more information, please contact Kevin Williams at [email protected].