Discover Boating and NMMA head to Dealer Week, the largest annual marine dealer education event, from December 5-8 in Austin, Tx. The Marine Retailers Association of the Americas (MRAA) hosts Dealer Week each year to unite boat retailers, manufacturers, suppliers, service providers and more professionals for a conference and expo to help retailers succeed in 2023 and beyond.
On Wednesday, NMMA’s vice president of marketing, Kevin Williams, will be a panelist in the discussion: How to Adapt to Your Changing Customer, moderated by Marcus Sheridan.
- Date & Time: Wednesday, December 7, 11:30am - 12:15pm
- Location: Sales & Marketing Classroom
- Description: The panel features experts with insight into how today’s customer is changing and what you and your team can and should do now to adapt, including Kevin Williams, Lori Stacy of Boatline, Stephanie Vatalaro of the Recreational Boating & Fishing Foundation, and Jared Zimlin of Elite Recreational Finance.
Discover Boating, powered by NMMA and MRAA, focuses on customer-based initiatives to both promote and preserve the recreational boating industry, as well as educate the public. Its designation as the industry's consumer-facing lifestyle brand, resource and activist fits well with the hands-on learning opportunities and in-person training for dealers that occurs during Dealer Week.
Discover Boating is a sponsor of the event and has a space located in booth #360 directly outside the Sales & Marketing classroom on the showroom floor. Visit the booth to speak to Discover Boating staff, including Director of Industry Relations, Freya Olsen, and learn more about Discover Boating.