With the 2023 Discover Boating boat show season on the horizon, now is the time to ensure your brands are represented among competitors in the new Discover Boating® Boat Finder, an added-value tool that empowers customers to begin the boat-shopping process weeks ahead of the show they plan to attend. To date, nearly all mainstream brands have their boats listed on the platform.
“The new digital Discover Boating Boat Finder solves consumers’ desire to explore the latest boat models from all of the top brands in one place, right from the palm of their hand, complementing the in-person show experience and connecting attendees directly with exhibitors and brands before, during and after the show,” noted Matt Gruhn, president of MRAA.
Key highlights of Boat Finder:
- With modern search functionality, users can efficiently isolate brands and models that match their very specific needs, getting them to their desired product faster;
- take a deep dive into specific boat models with detailed descriptions, videos, specs, and features;
- connect directly to the boat brand website; and
- know exactly where to locate their selected boat at the show and connect directly with the dealer before they arrive.
To take advantage of Discover Boating Boat Finder, NMMA members must ensure their brands are represented at a Discover Boating show. Contact [email protected] to learn more.