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The Power of Influencers: A Look at How Discover Boating Content Creators Are Making a Splash

| Discover Boating

Discover Boating's influencer campaign is still in full swing as content creator partners continue inspiring new, younger and more diverse audiences to soak up summer and enjoy the benefits of boating. The influencers are sharing their boating stories and experiences on Instagram, TikTok and Facebook to drive trial and consideration, and the content is resonating.

Fans are engaging with the content (liking, sharing, commenting, etc.), expressing their desire or intention to go boating, and it’s even piquing attention of other publications, blogs and well-known influencers such as @BlackParentMagazine (92K followers), Connecticut Blogger @SimplyTasheena (57K followers) and Annapolis Visitor's Guide @WhereInAnnapolis (1.7K Followers).

August Content Creator Snapshot:

Top Shares & Comments:

  • @BlackParentMagazine (92K followers) – Shared @TheMomTrotter’s video, garnering 3.6K views.
  • @WhereInAnnapolis (1.7K Followers) – Shared @TheMomTrotter’s video and received nearly 40 hearts.
  • @desumama (19K followers): “Doing this 100%! Thanks for the recommendation??.”
  • @simplytasheena (57K followers): “This looks like such an amazing experience.”
  • @dkhristina: “Nice! I found one near me in Grapevine, Texas. I've been trying to find something to do for my anniversary.”
  • @joliejankowitz: “Love this! Going to book soon!!”
  • @dinajoanna: “Didn’t know about boating in Orlando lakes until you went on this boat ???? We love discovering boating facts.”

Consider sharing this content from your social channels using #TheWaterIsOpen to encourage more consumers to "Get On Board."

If you have questions regarding Discover Boating's influencer partnership program, please contact NMMA's Maggie Maskery at [email protected].