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CHICAGO – June 29, 2021 – The National Marine Manufacturers Association (NMMA) today announced boat dealer recipients of the 2020 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2020 CSI Awards honor 1,497 boat dealers for customer satisfaction excellence in sales and 1,035 for excellence in continued service.

For the fifth consecutive year, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers.

“The expectations of today’s boater are not only for an extraordinary experience with their boat, but with their overall experience with the dealer from purchase and delivery through ongoing service and maintenance,” said Robert Newsome, senior vice president of operations for NMMA. “We recognize the 2020 CSI Award boat dealer recipients for setting the standard for delivering exceptional customer satisfaction and playing a vital role in boater retention.”

The 2020 CSI Award dealer recipients achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey of customers purchasing a new boat between January 1, 2020 and December 31, 2020.For this reporting period, the program surveyed more than 175,000 customers.

The complete list of boat dealers honored with 2020 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry are listed at www.boatsatisfaction.com.

NMMA’s CSI Awards also honor boat and engine manufacturers; 2020 boat and engine manufacturer recipients were announced at the virtual State of the Industry & Awards Presentation in March. A highlight video about the 2020 Marine Industry CSI program is also available here.

For more information about the Marine Industry Customer Satisfaction Index program, contact Becky Bergmann at Rollick, Inc. at [email protected] or 636-343-9988.

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About NMMA: The National Marine Manufacturers Association (NMMA) is the leading trade organization for the North American recreational boating industry. NMMA member companies produce more than 80 percent of the boats, engines, trailers, marine accessories and gear used by millions of boaters in North America. The association serves its members and their sales and service networks by improving the business environment for recreational boating including providing domestic and international sales and marketing opportunities, reducing unnecessary government regulation, decreasing the cost of doing business, and helping grow boating participation. As the largest producer of boat and sport shows in the US, NMMA connects the recreational boating industry with the boating consumer year-round. Learn more at www.nmma.org and get engaged with us on Twitter and LinkedIn.