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As a result of Discover Boating’s recent virtual deskside media tour, women’s lifestyle publication PureWow (reach: 3.6 million) highlighted the popularity of boating in a positive travel trends story – “9 Trends That Will Be Huge During the Summer of ‘Revenge Travel’”.

The story, which was also picked up by Yahoo! Life, includes sales data from NMMA, links to DiscoverBoating.com and mentions a few statistics about boat rentals as an alternative to ownership. The following excerpt is from the article:
 

GETTING WATER TIME IS “HIGHLY DESIRABLE”
Boating has been in demand across the country since the beginning of the pandemic, with the National Marine Manufacturers Association telling us boat sales are at a 13-year high. Considering this record number of boats sold last year, levels the recreational boating industry has not seen since before the Great Recession in 2008, chances are you’ll be joining a vacation or weekend trip with a family member or friend who recently acquired their own bateaux—and rightfully wants to show it off.

Renting a boat is also an unexpected way to try something new on your next vacation or add a different dimension to a family trip you’ve been taking season-after-season your entire life. Travelers might consider joining one of those genius boat share programs this year to really amp up a summer vacay, or to simply spend more time on the water closer to home—or both. You’ll be in good company if you do: Peer-to-peer boat share company, Boatsetter, is on track to more than double their business this year; currently, 50 percent of their renters are millennials like us (with Gen-Z quickly catching up), and 43 percent of all renters are women.

PureWow is a national consumer lifestyle website focusing on the interests of women ages 35 and up and includes topics such as travel, home, health, fashion, beauty, food and more. The site has 1.1 unique monthly visitors and their e-newsletter has a readership of 2.5 million.