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The Marine Retailers Association of the Americas’ Dealer Week 2020 digital Float Plan, a resource for the conference’s attendees and anyone considering attending, is now available for download at DealerWeek.com. The publication was made possible by Discover Boating, powered by MRAA and NMMA. Dealer Week kicks off today and runs through Friday.

To guide all Dealer Week attendees to successful growth, dealers can download the 2020 Float Plan guide. Inside the 50-page, digital file is an attendee guide to Dealer Week online that includes tips, platform walk-throughs and best practices for making the virtual conference rewarding and a seamless experience.

The Float Plan also includes case studies on how dealerships will use Dealer Week 2020 to train their staff and to both gather and implement the training on individual, group and department levels. Jam packed with tools, action plans and resources, the Float Plan is designed to help lead dealers through the learning process not only during their Dealer Week education experience, but also as a reference guide post conference.

“We’re proud of our new strategic partnership with MRAA and being able to work together in attracting and retaining boat buyers to the boating lifestyle through Discover Boating,” said Ellen Bradley, Senior Vice President, marketing and communications at NMMA. “Discover Boating is uniquely positioned to reach potential boat buyers and expand the industry’s reach, while offering resources dealers can leverage to better connect with their customers and ultimately sell more boats. Dealer Week is a can’t-miss event where dealers will see Discover Boating in action as we collectively work to provide exceptional consumer experiences across all touchpoints.”

Discover Boating focuses on customer-based initiatives to both promote and preserve the recreational boating industry, as well as educate the public. Its designation as an industry resource and activist fits well with the hands-on learning opportunities and in-person training for dealers that occurs during the Dealer Week online event. The conference’s educational format, which focuses on timely business practices, tactical approaches for growth and an educational pathway for customers, blends well with Discover Boating advocating to get people on the water and to enjoy boating.

“The Float Plan is a purpose-built tool to enhance the experience for dealers who attend Dealer Week and prepare them for the year ahead,” said Matt Gruhn, President, MRAA. “Aligning with Discover Boating on the Float Plan ensures we’re putting the consumer first and uniting behind a collective industry voice. Discover Boating is rooted in supporting the industry with resources and programs that create a better consumer experience, coinciding with our mission to make boating the No. 1 choice in outdoor recreation.”