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Discover Boating has been working with a fleet of social media influencers this summer to encourage more people to go boating. The program, which has reached millions of followers, has focused on targeting millennials through a partnership with 40+ influencers to create and share content (i.e., blog posts, imagery, videos, etc.) that entices their followers to experience the boating lifestyle first-hand with help from Discover Boating. Specifically, the team has forged partnerships with high-impact Instagram influencers including: Jennifer Worman (334K followers), Amber Faust (216K followers), Amber Torrealba (107K followers),  Andrew Muse (93K followers), and Joe Thomas (89K followers).

While the program continues throughout the summer, to-date nearly 700 posts (from Facebook, Instagram, Twitter, Pinterest, videos and blogs), have sparked 77K+ engagements (likes, comments, shares) and reached an audience of almost 4MM individuals.

Below is a sampling of the influencers’ engaging boating content from on-water locations across the country such as Hilton Head, New England, Chicago, Long Beach Island, Southern California, Memphis and many more:

Social Media Posts

• Jennifer Worman (@RedSolesAndRedWine, 334K followers)
• Amber Faust (@FaustIsland, 216K followers)
• Dawn Nieves (@ANewDawn, 160K followers)
• Amber Torrealba (@ambertorrealba, 107K followers)
• Audrey Yandow (@thecoastalconfidence, 68K followers)
• Alexandra Rushing (@citychicliving, 67K followers)

Blog Posts

• Traveling Ted – “Delevan Lake Discover Boating fishing adventure”
• Man Tripping – “Five Reasons Why I Love Boating”
• The February Fox – “Date Night Fishing on the Niagara River”
• Annie A to Z – “Spice Up Your Summer With Boating”
• The Heart of Dani – “Ways to Celebrate July 4^th: We’re on a Boat!”
• Wildly Charmed – “100 Summer Bucket List Ideas for Kids & Family”

 

 Stay tuned for more updates, social posts and program results.