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With IBEX just a few weeks away, consider making plans to join your colleagues for the Grow Boating Marketing Summit taking place that Monday, September 18 (click here to register).

Michelle Dauchy, Mercury Marine's Chief Marketing Officer, outlines why the learnings and insights to be shared at the Summit are significant for our industry's marketers to engage today's potential buyers:

"I encourage everyone in the Marine industry, especially dealers, to attend the 2017 IBEX Grow Boating Marketing Summit. It is a unique opportunity to gain insights that can immediately be used to sell more boats and marine products. At this half day summit, the Grow Boating team will share valuable new consumer research, industry insights and best practices that when applied to individual businesses will not only increase the new boat owner customer pipeline but also support closing more sales and increase the long term value of current customers.

In December 2016, I was privileged to be part of a marine industry group that came together to discuss the future of Discover Boating. During this meeting, I had a chance to see the great research and work Discover Boating has done and it became clear to me that although the group has done a lot of really good work that not enough people were getting access to this work to apply it to growing their own businesses. I highly recommend taking advantage of this summit to get access to the most up to date information on boat buyers, their shopping habits and how to maximize the value of manufacturer referrals. The opportunity to work directly with marketing experts at the session will ensure that you leave with improvements you can make both short and long-term to grow your business." –Michelle Dauchy, Chief Marketing Officer, Mercury Marine

Register for the Grow Boating Marketing Summit HERE.