- Blogger Program: More than 65 parenting, lifestyle, travel and millennial influencers helped inspire readers to get on the water through personal boating stories. The 2016 program saw a 52% lift in reach from last year, plus bloggers drove more than 27,000 visits to DiscoverBoating.com—an important number given the campaign’s work to hand its website visitors off to manufacturer websites where they can shop.
- Media Relations: This year’s highlights include Fox & Friends, two Smithsonian.com articles –national parks and fall foliage by boat, and a Men’s Fitness online article.
- Josh Norman: A well-known NFL Redskins cornerback who appeals to a younger demographic and enjoys boating helped spread positive awareness for boating on top-tier national sports and consumer media outlets including the Wall Street Journal Online, ESPN, Bleacher Report and more generating 39 hits and reaching a potential of 279M+ people.
What’s the value of this PR? Discover Boating’s PR program generated approximately $7.1 million in advertising value for print, online and broadcast coverage this year! Advertising value is the approximate cost of advertising space, and while not completely reflective of PR value, it does provide a look into how much it would cost to have similar exposure if the efforts were paid via advertising.
If you missed the 2016 Discover Boating website results click HERE to learn more.