NMMA partners with OPEI on "Look Before You Pump" ethanol education campaign

Just today, NMMA and OPEI announced a new partnership surrounding OPEI's "Look Before You Pump" ethanol education campaign. NMMA is now distributing ‘Look Before You Pump’ messaging and materials to our membership and other stakeholders. Created by the Outdoor Power Equipment Institute (OPEI), an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers, the ‘Look Before You Pump’ campaign helps consumers protect their boat, other non-road vehicles, and outdoor power and small engine equipment investments.

Known by its emblematic prominent, red warning hand symbol indicating ‘OK’ for 10 percent ethanol and ‘No’ for mid-level ethanol blends (such as E15, E30, E85), the ‘Look Before You Pump’ campaign is spreading nationwide as ethanol blended fuels containing more than 10 percent ethanol are made available in the marketplace for ‘flex-fuel’ automobiles.

New, "Look Before You Pump" materials just for boat owners, manufacturers, dealers and other industry representative have been developed and are available for download here. Simply visit the link, create a free username and password, and click on the section for "marine equipment versions" of all materials. Then, help NMMA and OPEI spread the word about the dangers of ethanol and help others understand how to prevent serious damage to boat engines and stay safe on the water.

OPEI and NMMA urge consumers to read their equipment operating manual before filling engines with gasoline to ensure they use the right fuel. For more information, visit www.LookBeforeYouPump.com and search for #LookB4UPump on Twitter and Facebook. For more updates, follow NMMA on Twitter using @therealnmma.