NMMA Customer Satisfaction Index Program Recognizes 33 Boat and Engine Manufacturers with Marine Industry CSI Awards



The National Marine Manufacturers Association (NMMA) today announced 33 recipients of the 2013 Marine Industry CSI Awards for excellence in customer satisfaction. Award recipients will be acknowledged tomorrow morning during the annual Industry Breakfast at the 2013 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2012 and March 31, 2013.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 50,000 consumers.

“Customer satisfaction is critical to the success and growth of the recreational boating industry and its CSI award recipients that set the bar on delivering an exceptional customer experience,” notes Robert Newsome, director of engineering standards for NMMA.  “We applaud and thank these 33 manufacturers for their commitment to enhancing the boating lifestyle.”

The following companies are being honored with 2013 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

BAYLINER: Deck Boats, Sterndrive Bowrider Boats


BOSTON WHALER: Fiberglass Outboard Boats

CHAPARRAL BOATS: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

CYPRESS CAY: Pontoon Boats


FORMULA BOATS: Sterndrive Bowrider Boats

G3 BOATS: Pontoon Boats, Aluminum Outboard Boats


GRADY-WHITE BOATS: Fiberglass Outboard Boats


HONDA MARINE: Outboard Engines

LUND BOATS: Aluminum Outboard Boats, Fiberglass Outboard Boats

MAKO Boats: Fiberglass Outboard Boats

MASTERCRAFT: Inboard Watersports Boats

MERIDIAN: Inboard Flybridge Sedans and Convertibles

MERCURY MARINE: Outboard Engines, Inboard Engines, Sterndrive Engines 

MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

MOOMBA BOATS: Inboard Watersports Boats

NAUTIQUE BOATS: Inboard Watersports Boats

NITRO Boats: Fiberglass Bass Boats

POLAR KRAFT BOATS: Aluminum Outboard Boats

PURSUIT BOATS: Fiberglass Outboard Boats

REGAL MARINE: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats

ROBALO BOATS: Fiberglass Outboard Boats

SEA RAY BOATS: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats

SKEETER BOATS: Fiberglass Bass Boats


SUPRA BOATS: Inboard Watersports Boats

TRACKER BOATS: Aluminum Outboard Boats

TIARA YACHTS: Inboard Express Cruiser Boats

VOLVO PENTA: Sterndrive Engines

YAMAHA OUTBOARDS: Outboard Engines




About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit NMMA.org.