NMMA Hall of Fame Award

The National Marine Manufacturers Association Hall of Fame was established in 1988 to recognize and honor individuals who have made or continue to make substantial contributions toward the advancement of the marine industry.  It is NMMA’s most prestigious recognition.
 
HALL OF FAME NOMINATION CRITERIA
To be eligible for
 an NMMA Hall of Fame Award nomination one must be:
-       Made a substantial and lasting impact on the industry or their particular segment
-       Known in the industry and is beyond personal or professional reproach
-       Was or continues to be a member and supporter of NMMA
-       Actively involved in the marine industry for a minimum of ten years
 
NOMINATION PROCESS
To be eligible to nominate an individual, one must be an active member in good standing with the NMMA. To submit a candidate, complete the formal Hall of Fame nomination form and send to Rachel Harmon at rharmon@nmma.org. Once received, the nominator will be provided a Dropbox folder where he/she will be able to supply supporting material (photos, articles, letter of recommendation) to enhance the nomination.
Nominations are currently closed for the 2017 program.
 
 
For questions on the Hall of Fame Award process, please contact:
Rachel Harmon
National Marine Manufacturers Association
Hall of Fame Award Nomination
231 South LaSalle Street, Suite 2050
Chicago, IL 60604
Phone: 312.946.6247
 
Below you can learn about all Hall of Fame Award recipients.
View past recipients of this prestigious award.

2015: Robert Long, JRL Ventures, Inc./Marine Concepts and Dusty McCoy, Brunswick Corporation

Dustan "Dusty" McCoy

Dustan “Dusty” McCoy is a lifelong boater whose deep appreciation for what is best about the marine industry and dogged determination to revitalize his company provided inspiration and leadership that advanced not only his company, but also his beloved industry.

Dusty McCoy joined the Brunswick Corporation in 1999 as Vice President and General Counsel. In 2000 he spearheaded the formation of the Brunswick Boat Group, to bring all of Brunswick’s nearly 20 boat brands under one umbrella.

With McCoy at the helm, the fledgling Boat Group set about a series of changes in the development, manufacture and marketing of its boats— stressing quality, efficiency, innovation and customer satisfaction— values that still drive Brunswick today.

In 2005 Mr. McCoy assumed the reins of Brunswick Corporation as Chairman and Chief Executive Officer. He quickly won over dealers, customers, employees and the financial community, and emerged as an active and persuasive spokesperson and advocate for the recreational boating industry.

As such he advocated for boating interests in diverse issues, including boating safety, growing youth and minority participation, affordability, and conservation. He literally traveled the world as an evangelist for the values and positive aspects of boating.

The recession of 2008 hit the marine industry hard, and Brunswick, like many marine companies, saw its overall sales decline dramatically. Under McCoy’s steady hand, Brunswick responded efforts to reduce spending, improve operations, protect the distribution and dealer network and to lay the groundwork to emerge a stronger Company.

Dusty McCoy honed in on the positive aspects of the industry, citing the firm underpinnings of the marine market and boaters’ unflagging desire to be on the water. He challenged his company and the industry to offer new models with more innovation and appeal at the same or lower price points. He stressed expanding and embracing international markets. As testament to McCoy’s emphasis on innovation, Brunswick has been granted a total of 1,139 patents since 2000.

During the recession, Brunswick also introduced the Brunswick Dealer Advantage, offering dealer support services and tools to help build long-term profitability.