With peak boating season here, now is the time of year to tune up your customer experience. CX is a big topic and MRAA is hosting a webinar today to help you learn more about how to enhance customer relationships and retention.
DATE: Wednesday, June 22
TIME: 11 a.m. CDT
Click here to register
Jerry Mona, founder of Left Brain Marketing, will lead the webinar and provide insights to adjust your focus, and enrich your CX. He will share some results from the “Enhancing the Boat Ownership Experience” survey conducted by the NMMA, MRAA and RBFF on the customer journey and answer questions pertaining to customer engagement at both your dealership and with boating.
This MRAA webinar will include:
- Drivers of dealer satisfaction with the boat purchase experience
- Drivers of dealer satisfaction with the maintenance/service experience
- Factors that influence overall boater satisfaction and retention