Progressive® Insurance Minneapolis Boat Show, presented by Discover Boating, Opens Today
NMMA kicks off its winter boat show season with the Progressive® Insurance Minneapolis Boat Show opening today at the Minneapolis Convention Center, and running through Sunday, Jan. 23. The region’s longest-running boat show – celebrating its 49th year – showcases the latest boat models, marine technology and accessory debuts.
To attract attendees of all ages and skill levels and engage the wave of new boaters who have entered the market, the show has an extensive lineup of interactive features, including the Antique & Classic Boat Display, virtual boat racing, Fred’s Shed How-To Center Presented by Progressive, Land of 10,000 Lakes oasis featuring live music, and Innovation Way, displaying the year’s most innovative products.
A Sneak Preview event was held last night where guests, media and influencers were invited to tour the show floor and attend the 2022 Minneapolis Innovation Awards presentation, which honors the best of our industry, with a nod to the manufacturers and suppliers who are advancing the recreational boating industry.
Boat show marketing has been in full swing, and several local media and Instagram and TikTok influencers have been covering the show, helping to spread awareness, including the Star Tribune (985K UVPM), Patch Events (23MM UVPM), @pao_Minneapolis (62K followers) and @miles.and.smiles (109K followers).
For more information and to exhibit in 2023, visit MinneapolisBoatShow.com. Follow the show on Facebook and Instagram and share show posts and use hashtag #MPLSBoatShow.