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Progressive® Insurance New England Boat Show® Presented by West Marine Sets New Attendance Record

| General NMMA News

The Progressive® Insurance New England Boat Show® Presented by West Marine wrapped its nine-day run on Sunday, February 19 with a total of 51,725 attendees, up one percent from last year’s record breaking attendance and up nearly five percent from the three year attendance average. Exhibitors reported very strong sales and interest, with many expressing it was one of their best shows yet, exceeding sales from last year’s Show. Additionally, many commented on the strong quality of attendees and interested buyers.

Highlights this year include the second Boating Career Day in partnership with the Massachusetts Marine Trade Association that hosted 130 students from across the New England area on Friday, February 15 and included presentations and Q&A with nine different marine and boating executives. The Show also expanded its Career Day to job seekers interested in exploring potential boating and/or marine career opportunities, offering a free ticket for anyone who registered online. Additional highlights include an array of learning opportunities and fishing seminars; family-friendly experiences including the chance for kids to interact with Salt, the life-size inflatable whale. Kids were also able to explore the show floor via the Touch-A-Boat Tour for Kids and learn about aquatic species with New England Aquarium’s Traveling Tidepool.

At nine-days long, this Show made a splash not just in attendance but also with local media. Placements this year included coverage across print, broadcast and online. Highlights include:

Up next: Progressive® Insurance Atlantic City Boat Show®  (February 27 – March 3, 2019) & Progressive Insurance World Fishing & Outdoor Exposition (February 28 – March 3, 2019)