NMMA Recognizes 54 Boat and Engine Manufacturers with Marine Industry Customer Satisfaction Index Awards

The NMMA announced today 54 recipients of the 2018 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the Innovation Breakfast at the 2019 Progressive® Insurance Miami International Boat Show®, presented by West Marine.

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2018 and December 31, 2018.  Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed 155,418 customers.

“The manufacturers honored here today illustrate the commitment it takes to provide unparalleled service to their customers and have created a culture of excellence in customer satisfaction,” noted Robert Newsome, senior vice president of strategy, engineering standards and membership for NMMA. “The 2018 CSI Award winners have proven that dedication to their customers builds brand loyalty and helps to foster lifelong boat ownership, maintaining the integrity of the U.S. recreational boating industry.”  

The following companies, listed by category, were honored with 2018 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Aluminum Outboard Boats
  • Alumacraft Boat Co.
  • Crestliner
  • G3
  • Lund Boats
  • Smoker Craft, Inc.
  • Tracker Boats
  • Triton
Deck Boats
  • Chaparral Boats Inc.
  • Forest River Marine
  • Regal Marine Ind.
  • Smoker Craft, Inc.
  • Stingray Boats
Fiberglass Bass Boats
  • Nitro
  • Triton
Fiberglass Outboard Boats
  • Boston Whaler
  • Chaparral Boats Inc.
  • Cobia Boats
  • Everglades Boats
  • Formula Boats
  • Grady-White Boats
  • Jupiter
  • Mako
  • Monterey Boats
  • Nitro
  • Pathfinder
  • Pursuit Boats
  • Regal Marine Ind.
  • Regulator Marine
  • Robalo Boats
  • Skeeter
  • Southport Boats
  • Sportsman Boats
  • Stingray Boats
Flybridge Sedan & Convertibles
  • Tiara Yachts
Inboard Engines
  • Ilmor
  • Indmar Marine Engines
  • Pleasurecraft Engine Group
Inboard Express Cruisers
  • Formula Boats
  • Regal Marine Ind.
  • Tiara Yachts
Inboard Fishing Express Boats
  • Tiara Yachts
Inboard Watersports Boats
  • Centurion & Supreme Boats
  • Malibu Boats/Axis Wake Research
  • MasterCraft Boat Company
  • Nautique Boat Company, Inc.
  • Skier's Choice, Inc. - Moomba
  • Skier's Choice, Inc. - Supra
  • Tige Boats
Jet Boats
  • Chaparral Boats Inc.
  • Yamaha WaterCraft Group
Outboard Engines
  • Honda Marine
  • Suzuki Motor of America, Inc.
  • Tohatsu America Corporation
  • Yamaha Motor Corporation, U.S.A.
Personal Watercraft
  • Yamaha Watercraft Group
Pontoon Boats
  • Avalon\Tahoe
  • Barletta Pontoon Boats
  • Bennington Pontoons
  • Cypress Cay
  • Forest River Marine
  • G3
  • Harris
  • Manitou
  • Premier Marine
  • Regency
  • Smoker Craft, Inc.
  • Sun Tracker
Sterndrive Bowrider Boats
  • Chaparral Boats Inc.
  • Chris-Craft
  • Formula Boats
  • Monterey Boats
  • Regal Marine Ind.
Sterndrive Cuddy & Express Boats
  • Formula Boats
  • Monterey Boats
  • Regal Marine Ind.
Sterndrive Engines
  • Volvo-Penta

For more information about the Marine Industry Customer Satisfaction Index program, please contact Steve Pizzolato at AVALA Inc., a Rollick Company, at [email protected] or 636.343.9988.