Progressive Insurance St. Louis Boat & Sportshow Sees Attendance Boost
More than 23,000 attended the 2019 Progressive Insurance St. Louis Boat & Sportshow, which closed its four-day run on Sunday. Attendance was up 4% from 2018 attendance (23,199, vs. 22,303), and up 3% from the three year average of 22,508. Traffic was steady throughout the show, even with a closing day ice storm, with several exhibitors reporting increased sales over previous years.
Premier Night took place on opening day and drew exhibitors’ VIP customers to spur sales heading into the weekend. And new for 2019, Twiggy the Water-Skiing Squirrel helped to draw a wider net of attendees, along with several other features including the Upper Limits climbing wall, Paddle Sports Pool, Hawg Trough with daily fishing seminars, and more.
Making headlines across the market, news was abuzz about the boat and sportshow, helping to drive awareness. Highlights include:
The Progressive Insurance New England Boat Show is currently underway and runs through Sunday, February 17. The Progressive Insurance Miami International Boat Show, presented by West Marine, docks on Thursday and runs through President’s Day, February 18.