RBFF Boat Registration Program Brings 50,000 Boats Back to the Water
The Recreational Boating & Fishing Foundation (RBFF)'s Boat Registration Reactivation Program worked with 50,462 boat owners with lapsed registrations to renew their registration and get back on the water in 2019.
More than 600,000 letters were sent to owners of lapsed boats in 19 states, resulting in 50,462 registrations. This drove program revenue to nearly $1.9 million and an estimated $145,000 in additional revenue from the Sportfish Restoration and Boating Trust Fund.
Since the launch of RBFF’s Boat Registration Reactivation Program, $11,723,086 in revenue has been brought in from 321,672 boats being re-registered. Response rate for the 2018 program was 8.76%, well above the direct mail benchmark of 3%, according to McCarthy & King.