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As shared earlier in the summer, Discover Boating has been running two concurrent influencer programs to encourage more people to go boating. The first of the two programs focuses on targeting millennials and young families through a partnership with more than 30 influencers to secure an array of blog posts, social media shares and videos, with posts running throughout the summer. The second program has focused on partnerships with top-tier Instagram influencers such as This Wild Idea, Travis Burke and Wit and Delight to capture visually appealing content, with more influencers slated to post through the end of the summer.

Mid-way through these campaigns, both programs are seeing success with more than 30 blog posts, 5 influencer posts, 229K+ engagements (including both program’s social likes, comments & video views) and more than 16K visits to DiscoverBoating.com.

 A sampling of recent coverage includes:

• The Simple Parent – “Discover Boating: 3 Easy Tips for Boating with Kids” (Pinterest Post)
• Annie A to Z – “Discover Boating with Your Crew This Summer”
• Things I Can’t Say – “Summer Bucket List: Go Boating!”
• Exploring Domesticity – “Summer Staycation Ideas” (Video)

Additionally, the Instagram influencer program has resulted in gorgeous imagery from some of the best boating locations across the country such as Lake Powell, Lake Tahoe and Lake Minnetonka. Check out the first wave of Instagram posts here:

• This Wild Idea – Instagram Post 1, Instagram Post 2
• Travis Burke – Instagram Post 1, Instagram Video, Instagram Post 2

 Stay tuned for more updates, social posts and program results.