Discover Boating’s Boost Your Business Series: Facebook & Instagram 101
Discover Boating’s second installment of the ‘Boost your Business’ series will cover the latest on Facebook and Instagram trends and how to best use these social media channels to positively impact your business. If you missed our previous post on influencer marketing, you can find it HERE.
So, why are Facebook and Instagram important to your business? Let’s take a quick look at the facts:
- Facebook has an average of 1.15 billion daily active users.
- Instagram has grown at a rapid pace to more than 600 million daily active users.
- American’s using mobile spend 20 percent of their time on Facebook and Instagram.
- Facebook has 65 million businesses using the platform.
- Instagram has more than 5 million businesses using the platform.
It’s no wonder these two social channels are popular with marketers, with more than four million brands advertising on Facebook and Instagram’s advertiser total topping 500,000, according to AdWeek.
While these two channels have many similarities, they also differ. For example, their communities are slightly different, with Facebook reaching Millennials and Generation X and 90 percent of Instagram users under 35, according to an infographic from Social Media Today. These channels also differ in how people use and perceive them, according to a recent webinar on Facebook Blueprint. Here are a few highlights:
- Who do people interact with on each channel? While both channels help people connect to others, who they are connecting with can vary. Facebook is viewed as a platform where people interact more with close friends and family, while Instagram found people interacted more with a public sphere of people and businesses (e.g. musicians, athletes, brands).
- How do people feel about each channel? Facebook better serves needs for empowerment, recognition and connection, while Instagram satisfies needs for fun, relaxation and discovery.
- How do people respond to ads on each channel? The Facebook study found that people spend more time looking at Instagram ads, viewing the image longer, not the caption, while on Facebook people tend to look at the caption or call to action longer versus the image.
Learn more by watching this webinar: A Tale of Two Feeds: How People Relate to Facebook and Instagram. Plus, check out more webinars and tutorials on Facebook Blueprint, a website to help businesses sharpen their social skills.
Overall, learning who’s on these social channels and how people are using them will help guide your organic and/or paid social media strategy. Educating yourself on what works for other brands can help steer your campaign and also help find what works best for your business. Check out Instagram’s success stories HERE and Facebook’s HERE.
Find more Facebook and Instagram tips and tools from basics to advertising strategy in the Social Media Implementation section on GrowBoating.org.
For questions about Discover Boating’s social media campaign please contact Colleen Richardson at [email protected].
Overall, learning who’s on these social channels and how people are using them will help guide your organic and/or paid social media strategy. Educating yourself on what works for other brands can help steer your campaign and also help find what works best for your business. Check out Instagram’s success stories HERE and Facebook’s HERE.
Find more Facebook and Instagram tips and tools from basics to advertising strategy in the Social Media Implementation section on GrowBoating.org.
For questions about Discover Boating’s social media campaign please contact Colleen Richardson at [email protected].