NMMA Recognizes 52 Boat and Engine Manufacturers with Marine Industry Customer Satisfaction Index Awards

CHICAGO—February 17, 2017—The National Marine Manufacturers Association (NMMA) today announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during the Innovation Breakfast at the 2017 Progressive® Insurance Miami International Boat Show® in Miami.
 
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2016 and December 31, 2016.  Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 122,000 customers.
 
“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates,” notes Robert Newsome, vice president of engineering standards and membership for NMMA.  “We congratulate these 52 manufacturers for their commitment to their customers and for creating an incomparable boat ownership experience.”
 
The following companies were honored with 2016 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:
 
AVALON & TAHOE: Pontoon Boats
 
BENETEAU: Motor Yachts & Trawlers, Sailboats
 
BENNINGTON: Pontoon Boats
 
BOSTON WHALER: Fiberglass Outboard Boats
 
CENTURION/SUPREME: Inboard Watersport Boats
 
CHAPARRAL BOATS: Deck Boats, Fiberglass Outboard Boats, Jet Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
 
CHRIS CRAFT: Fiberglass Outboard Boats
 
COBIA: Fiberglass Outboard Boats
 
CRESTLINER BOATS:  Aluminum Outboard Boats
 
CYPRESS CAY: Pontoon Boats
 
FOREST RIVER MARINE: Pontoon Boats
 
FORMULA: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
 
FOUR WINNS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
 
G3: Aluminum Outboard Boats, Pontoon Boats
 
GODFREY PONTOON BOATS: Pontoon Boats
 
GRADY WHITE BOATS: Fiberglass Outboard Boats
 
HARRIS: Pontoon Boats
 
HONDA MARINE: Outboard Engines
 
HURRICANE DECK BOATS: Deck Boats
 
ILMOR: Inboard Engines
 
INDMAR MARINE ENGINES: Inboard Engines
 
LARSON BOATS: Sterndrive Bowrider Boats
 
LUND BOATS: Aluminum Outboard Boats
 
MAKO: Fiberglass Outboard Boats
 
MALIBU BOATS/AXIS WAKE RESEARCH: Inboard Watersport Boats
 
MANITOU: Pontoon Boats
 
MASTERCRAFT: Inboard Watersport Boats
 
MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
 
NAUTIQUE BOAT COMPANY: Inboard Watersport Boats
 
NITRO BOATS: Fiberglass Outboard Boats
 
PATHFINDER: Fiberglass Outboard Boats
 
PLEASURECRAFT ENGINE GROUP: Inboard Engines
 
PREMIER MARINE: Pontoon Boats
 
PURSUIT BOATS: Fiberglass Outboard Boats
 
REGAL MARINE: Deck Boats, Sterndrive Bowrider Boats
 
REGENCY: Pontoon Boats
 
REGULATOR: Fiberglass Outboard Boats
 
ROBALO BOATS: Fiberglass Outboard Boats
 
SEA RAY BOATS: Deck Boats, Fiberglass Outboard Boats, Sterndrive Bowrider Boats
 
SKEETER: Fiberglass Outboard Boats
 
SKIER’S CHOICE – MOOMBA: Inboard Watersport Boats
 
SKIER’S CHOICE – SUPRA:  Inboard Watersport Boats
 
SMOKER CRAFT BOATS: Aluminum Outboard Boats, Deck Boats, Pontoon Boats
 
STINGRAY: Fiberglass Outboard Boats, Sterndrive Bowrider Boats
 
SUN TRACKER: Pontoon Boats
 
SUZUKI: Outboard Engines
 
TAHOE: Deck Boats, Fiberglass Outboard Boats, Sterndrive Bowrider Boats
 
TIARA YACHTS: Inboard Express Cruisers, Inboard Fishing Express Boats
 
TIGE: Inboard Watersport Boats
 
TRACKER: Aluminum Outboard Boats
 
VOLVO PENTA OF THE AMERICAS: Sterndrive Engines 
 
YAMAHA: Jet Boats, Outboard Engines
 
For more information about the Marine Industry Customer Satisfaction Index program, please contact Steve Pizzolato at AVALA Marketing at stevep@avalamarketing.com or 636.343.9988.