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Discover Boating’s social media team shares their second installment of its Social Media 101 summer series. In case you missed last week’s post on what and when to post on Facebook, please click here to read the full article.

 

Facebook currently has 50 million small and medium sized businesses already using its platform, according to Facebook’s latest Q4 call, so here’s a guide to Facebook Business Manager and its insights page to help your business stand out from the crowd.  

 

What is Business Manager? In short, it’s an easy-to-use interface that allows you to access your company’s Facebook page(s), ads, insights, even schedule posts ahead of time from one location. It puts everything you need in one central place, without needing to view your own page, and enables you to manage business assets of one or multiple Facebook pages.

 

One of the most valuable tools Business Manager offers is the ‘insights’ page, filled with useful data on what’s working best for your business on Facebook.

 

How to make the most of the ‘insights’:

 

Use your data. If you haven’t used Facebook’s Business Manager’s ‘insights’ yet, it’s time to start. It’s a helpful way to see who your audience is, when they are online and how you can best engage with them. This will make your company’s Facebook posts more impactful and engaging.

 

How to find your data. Click HERE for a step-by-step tutorial on how to use Business Manager’s insights and download your data. Once you download the data, you can analyze it to see what posts are working best, when your audience is online, when and what people are engaging with most and much more.

 

Follow Discover Boating on Facebook for inspiration, as well as Instagram and Twitter. Looking for content? Use the ‘Share’ button to easily share Discover Boating’s Facebook posts with your network of followers.

 

For more information on Discover Boating’s Facebook campaign, contact Lisa Dick at [email protected].

 

Next week’s Discover Boating Social Media 101 installment will explore Facebook advertising and how you can launch your own successful campaign.