Discover Boating’s 2016 National Media Buy is Live
Discover Boating kicked off its 2016 campaign this month with a national media buy focused on driving positive perceptions about boating and boat ownership in the next generation of boaters, ages 40 and under. The national media buy consists of the popular Stories of Discovery video series, social media engagements, search marketing and banner ads all aimed to inspire new boaters to get on the water.
Highlights include:
- The Stories of Discovery videos are strategically placed on editorial-quality sites and were viewed 30 million times in 2015. It’s not just the views that matter—the Discover Boating message in those videos positively influenced people’s perception of boating, as 90% of people who saw the videos said it made them think the benefits of boating are worth its costs.
- The Discover Boating referral program via the boat selector tool continues to drive potential shoppers to manufacturer websites, which in many cases represents the #1 source of referral traffic to manufacturer websites.
- To measure how Discover Boating efforts are impacting consumer perception and participation, Discover Boating is working with Nielsen to measure the change in how people think and perceive boating before and after viewing Discover Boating’s online videos.
What does this mean for your business? Discover Boating, the industry’s national marketing campaign, is making boating more appealing to more people.
How can you view Discover Boating’s video and banner ads? It’s simple. Visit DiscoverBoating.com and through retargeting and a tracking pixel, Discover Boating’s digital ads placed on over 10,000 editorial quality websites will begin to appear while you are browsing the Internet.
Don’t forget to join the boating fun on social media. Follow Discover Boating on Facebook, Instagram, Twitter, YouTube and Pinterest.
To learn more about Discover Boating’s national media buy, please contact Armida Markarova at [email protected].