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NMMA Accessory Manufacturer Division (AMD) members have been contributing to the Grow Boating Initiative through member dues increases over the past 15 months and as a result some exciting enhancements benefiting members are being introduced in the accessories section of DiscoverBoating.com. This accessories section on DiscoverBoating.com has been featured in the recent national marketing campaign, including the digital media buy, social media and email marketing program resulting in more than 72,000 visits to the section in 2015 thus far compared to 4,000 in the previous year. The new features of the accessories section include streamlined and linked manufacturer listings, an improved consumer experience with simplified product search and keyword search capability, and the ability for manufacturers to offer coupons to consumers visiting the site through the new Coupon Marketplace. 

 

“We’re thrilled to introduce these exciting new benefits to NMMA AMD members at IBEX,” said Freya Olsen, Sr. Program Manager, Discover Boating, “Marine accessories are an essential component of the consumer boating experience and these new enhancements highlight accessories for the boating consumer on DiscoverBoating.com.”

 

These exclusive new benefits for NMMA AMD members will be showcased in the NMMA Member Lounge at IBEX, September 15-17 in Booth 1951. Members are encouraged to visit for a private demonstration of the new features on DiscoverBoating.com, and enjoy all of the amenities and services the Member Lounge provides including complimentary snacks, beverages and private meeting rooms. For additional details on the new benefits for AMD Members on DiscoverBoating.com contact Freya Olsen.  For more information on the NMMA Member Lounge, or to reserve a private meeting room, contact Nakia Rounsaville-Hunt.