Webinar SeriesNMMA webinars cover industry-specific issues and other topics of interest to members. The webinars are a quick and easy way to keep up with the latest industry news, marketing trends and economic conditions and learn first-hand from industry experts. Webinars are free to members. Completed Member’s Only WebinarsThe following webinars have concluded and are available to only Members of NMMA. To log on the password protected site, please see the access portal below. This content is restricted to NMMA members only. If you are not a current member of the association and would like to learn about the benefits, services and exclusive materials available to members of NMMA, please visit our membership page or contact Bryan Welsh, Director of Membership, 312.946.6276, to learn more. Completed WebinarsNote: If you are having problems viewing the webinar files, you may need to install the GoToMeeting Codec files. Click here to download and install. Social Media Marketing: Twitter Basics — November 15, 2011It’s no secret that the Internet and rise of social media have forever changed consumers’ habits. To be effective today, marketing must do more than push messages out—it must pull people in. How? Social media—and Twitter in particular. Twitter has emerged as one of social media’s most effective marketing tools. It’s an incredibly useful communication tool and powerful new way to interact with your customers. New to Twitter? No worries. The third of three FREE social media webinars addressed everything you need to know about Twitter—from getting started to using Twitter to achieve your business goals. the program covered:
The program was presented by Josh Chiles, CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Josh started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com. Click here to download the final webinar of the three part series, or here for a pdf of the presentation. Social Media Marketing: Building your Facebook Page – October 12, 2011Did you know that 65% of adults use Facebook? Or that 50% of Facebook users log on to the site daily? Your Facebook page lets you reach individuals among the sites millions of users worldwide who are likely to be interested in your company. That’s great! But what happens next? How do you connect with—and even more important—keep fans? Well, as with any social interaction, you need to make a good first impression—you need to build a Facebook page that works. This second webinar program in a three part series addressed building a Facebook page and tactics for success. During this hour program, you can learn how to build a Facebook page that attracts fans and keeps them engaged. The program covered:
The program was presented by Josh Chiles, CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Josh started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com. To download the second of the three part series, please click HERE Social Media Marketing: Your Facebook Strategy – September 28, 2011Overwhelmed at the thought of jumping into social media marketing? Curious as to whether Facebook is right for your business? Looking for new ways to engage and excite your customers? There's no denying that social media has emerged as a powerful marketing tool, which means Facebook, as social media's most popular site, is a force to be reckoned with. The first of three FREE social media webinars discussed the growing importance of social media and how to incorporate Facebook into your marketing mix. In just one hour, you can learn how to harness the power of social media and develop an effective Facebook strategy. The completed September 28th program covered:
Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Josh started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com To download the first of three Facebook webinar programs, please click HERE Tour the NMMA Center of Knowledge’s On-Line Statistics and Research Library – September 22, 2011This NMMA-hosted webinar addressed the keys to navigating the NMMA Center of Knowledge’s On-line Statistics and Research Library and answered the following questions:
The program was presented by Jim Petru, NMMA’s Director of Industry Statistics and Research. Jim has over 30 years’ experience in marketing and market research with the last 12 years managing NMMA’s statistics department. Jim holds an MBA in Marketing and Market Research from Dominican University and a Ph.B. in psychology from Northwestern University. For questions on the market research available from NMMA, please contact Jim Petru directly at jpetru@nmma.org / 312.946.6202. To download a recording of the webinar, please click HERE. Discover Boating Campaign Launch (U.S. & Canada)Climb aboard for the launch of Discover Boating's new Welcome to the Water campaign. Find out how you can get involved and join the movement to increase boating participation. This 45-minute web presentation highlights:
The webinar was hosted by Carl Blackwell, Chief Marketing Officer and VP, Marketing & Communications for NMMA and Discover Boating on May 17, 2011. To download the entire presentation please click HERE. How will you join the Welcome to the Water movement? Learn about Discover Boating web resources, tools, applications and benefits you can use to welcome your future customers to the water. For questions or more information, contact Discover Boating’s Carl Blackwell or Kelly Kaylor. The Draft Uniform Vessel Titling Act — Tuesday, May 10th, 2011This webinar program walked participants through the Vessel Titling Act branding provision to address how it will impact boat owners, boat buyers, dealers, lenders, insurers, and marine surveyors. The act’s branding rules may be its greatest innovation. Few states currently brand the title of vessels allowing boats with hidden hull damage to be resold after cosmetic repairs and without disclosure of the damage. This problem can be compounded greatly after a major hurricane or storm event. Currently, there is significant inconsistency with title brands for motor vehicles. By establishing a model vessel brand this inconsistency can be avoided, thus providing more reliable and understandable information for the consumer. Ultimately, the brand provides consumers, insurers and lenders with valuable information that can prompt a further investigation to ensure that any repairs were adequate and aid in boating safety. The act creates two processes for titles to be branded, one that owners are required to place on the title and a second, supervening brand that insurers are required to place on the title. The act encourages compliance with its branding rules by imposing an administrative penalty on owners who fail to comply and by having insurers who fail to comply make a warranty that the hull is merchantable. The Panelists for the webinar program included:
To download the recorded webinar presentation please click HERE (please note the audio problems at the start only last a few minutes) 2011 American Boating Congress Pre-Conference Issues BriefingDuring this one-hour webinar, NMMA government relations staff reviewed recreational boating industry’s most important policy issues and how to best communicate them to your legislator during the American Boating Congress May 4–5th. In addition to the policy overviews, the webinar also offered first-time ABC attendees a “Hill Visits 101” session which addressed what to expect and how to prepare for your one-on-one meetings on the Hill.
To download the American Boating Congress Legislative Issues Briefing webinar, please click HERE The webinar was presented by the following NMMA staff from our Washington office: Jim Currie, Legislative Director 202.737.9760
NPDES/Clean Water Act Permit Updates for MarinasBetween now and 2015, at least 30 state regulatory agencies will review and renew their marine general NPDES/ Clean Water Act Permits. These permits regulate discharges of copper bottom paint and bottom cleaning methods used by marinas. The marine industry should expect that the new allowable limits of these discharges will directly impact the type and cost of services a marina can offer, as well as the equipment that may be needed to continue every-day operations. National Marine Manufacturers Association in conjunction with the Association of Marina Industries conducted a free webinar on Friday, April 8 which addressed:
The webinar will prepare Marine Trade Associations and marina operators for a special program on the topic that will be held at the American Boating Congress on Wednesday May 4 from 11am to 1pm EST. This presentation, designed for MTAs and marinas, will provide specific ways to advocate for reasonable discharge permit limits and will include first-hand experiences of industry leaders in states where these permits already have been approved. Click HERE to download the presentation. Presenters: Neal Blossom, Director of Research and Environmental Affairs, American Chemet Corporation Learn the Facts about the New and Improved SBA Dealer Floor Plan Loan ProgramNMMA and a panel of Small Business Administration Dealer Floor Plan Loan (DFP) Program experts hosted a webinar program on February 9th, 2011 that addressed the new and improved DFP Program. Due to Congress authorizing a new DPF Program in the Small Business Jobs Act of 2010, SBA can now offer guarantees for floor plan loans of up to $5 million. In addition, more dealers can now benefit from this program. The topics addressed during this NMMA-hosted webinar included:
To download the SBA Dealer Floor Plan Loan webinar in its entirety, please click here 2011 NMMA Boat & Yacht Certification Program WebinarThe NMMA Engineering Standards department hosted a webinar on July 28, 2010 covering procedural requirements and technical changes for the 2011 model year Boat and Yacht Certification program. To access an audio and visual recording of this presentation please click here. Topics covered included:
If you have any specific questions, please contact the webinar presenters: Robert Newsome (Webinar Host & Presenter), Director of Engineering Standards, NMMA Producing and Using Video within the New Media WorldThis NMMA sponsored webinar featured a presentation on producing and implementing video in the new media marketing environment. Webinar topics focused on:
The webinar was presented by David Jensen, CMM, Vice President of Marketing, Allen Roche Marine. David is a Certified Marina Manager through the Association of Marina Industries and holds a BA in Media Studies from Northeastern University. David has over ten years of operations and marketing experience and has worked for Port Harbor Marine and Flagship Marinas. He currently manages the Allen Roche Marine team and develops marketing strategies to achieve client objectives. Navigating the 2009 NMMA Recreational Boating Statistical AbstractThis NMMA-hosted webinar addressed how to navigate the 2009 NMMA Recreational Boating Statistical Abstract and answered the question “Where does the data come from?” The program was presented by Jim Petru, NMMA’s Director of Industry Statistics and Research. Jim has over 30 years experience in marketing and market research with the last 12 years managing NMMA’s statistics department. Jim holds an MBA in Marketing and Market Research from Dominican University and a Ph.B. in psychology from Northwestern University. This presentation also addressed:
Overview of each of the abstract’s 17 sections
Download the audio and visual presentation Marketing Automation and Content Targeted MessagingThis program addressed how to increase your sales today by delivering the right message to the right person at the right time via the right communication platform. This webinar was presented by Ken Rohman, Director of Interactive Marketing at The AVALA Marketing Group. Ken Rohman has 15 years of marketing experience, having worked for Brunswick, OMC, eBay and BassPro Shops. Ken evaluates print, radio and television campaigns to measure effectiveness of URLs, researches website traffic patterns and demographics to identify sales opportunities, and maximizes use of search engines. He also implements e-mail broadcasts, eCRM platforms and system-wide integration of all lead sources. Ken holds an MBA in finance from Tulane University and a BA in Marketing from Baylor University. Ken Rohman, Office Telephone: 636.343.9988 Download the audio and visual presentation. Topics addressed:
The benefits of marketing automation and content targeted messaging?
So Consumers Found Your Website. . . Now What? Get TIPS on How to Turn Them Into Sales!After you have drawn visitors in with search engine marketing and other lead generation tactics, how do you turn them into loyal customers? During this hands-on webinar, Bob McCann and Richard Harris, from ARI/Channel Blade, addressed this question with clear examples and action steps you can implement right now:
To listen and view this presentation in its entirety, please click here. Presenters: Richard Harris, SearchEngineSmart™ Product Manager, ARI/Channel Blad, has over 20 years of advertising and marketing experience, has won three Addy awards and was awarded two Emmy Awards. He was in charge of extending Prime Time TV shows to the web at CBS and The Weather Channel. Richard held chair positions on the worldwide Mobile Marketing Association, Verve Mobile and Third Screen Media mobile network. Richard also received the Master Marketing award from Yahoo! and Google for his traffic-generating campaigns. For questions on the program’s materials and how to take advantage of the special discounted offer from ChannelBlade, please contact: Webinar Topic: Product Demo/Special Offer Details: April 8th, 2010: Marine 3.0 — The Power of Social EverythingMany of us have spent the past 15 years with digital technologies at our fingertips. Marine businesses, however, have partaken in somewhat limited digital expansion when conducting day-to-day operations, specifically in regard to the Web 2.0 medium—the next generation of Web interaction that facilitates communication, information sharing, and collaboration that includes Web-based communities and social-networking sites. In today’s age of technological fluidity, it is no longer good enough just to “keep up,” you need to consistently find new and inventive ways to use these new tools to get ahead. Gary Druckenmiller, Co-Founder of TheOpenSea.com, addressed a day-in-the-life of a marine professional and his interactions with the “new new” ways of the Web. The presentation outlined Gary’s analysis of the advantages and dangers of Web 2.0, innovative strategies for balancing the real world and the digital world, a major “hit list” of tactics you can enable right now, and stories of how some marine businesses and manufacturers have effectively implemented Web 2.0 tools. Presenter: TheOpenSea.com is where boaters and boat businesses meet, talk, collaborate, exchange, and connect. With that, TheOpenSea.com is currently 100% FREE to setup your business and begin connecting and communicating with your customers immediately and without limitation. But that won’t last forever. Over the next few months we will begin to charge marine businesses for access to certain features and services as the site continues to grow. Please note that due to technical difficulties, NMMA is unable to provide a recorded session of this presentation. We apologize for this inconvenience. For information on the presentation topic or questions on Gary’s services at Opensea.com, please contact him directly at: Gary W. Druckenmiller, Jr., Co-Founder, TheOpenSea.com December 10th, 2009: The 5 Greatest Secrets of Selling at Boat ShowsHave you heard about The 5 Greatest Secrets of Selling at Boat Shows? The information presented in this NMMA Webinar series was the result of more than two decades of research revealing how customers open up immediately to a salesperson’s approach at a boat show event. This system works so well that customers will often reveal their full intent at a show in less than 60 seconds! Just imagine how many customers you could meet with if the entire greeting and qualification process took less than 60 seconds. This amazing insight was shared with NMMA Webinar attendees, and no you can learn the secret too. Glenn Roller, author, speaker and sales coach with over 30 years experience in the marine industry from the retail floor to corporate offices, shared his insights on how to get the most from the floor traffic at your boat show. Recently, Glenn and his company, The Glenn Roller Institute, have been researching today’s biggest challenges for both salespeople and management during the sales process with a new method. By placing microphones on salespeople from boat shows to show rooms and publicly videotaping the sales process, they discovered through hundreds of hours of video taping more than 50 new challenges facing salespeople today.To listen and view the webinar on The 5 Greatest Secrets of Selling at Boat Shows, click here The Glenn Roller Institute would like to extend a limited time special offer to attendees of the webinar program—an 18% discount off any of the programs available at http://www.theglennrollerinstitute.com/index.php. To receive your discount, enter promo code NMMA48 at checkout. Contact: December 8th, 2009: Get Immediate Results Using Search Engine MarketingThis program addressed the following points:
Richard Harris, SearchEngineSmart™ Account Manager, Channel Blade/ARI presented program details on SEO and SEM efforts related to your website. Richard received the Master Marketing award from Yahoo! and Google driving over a 1000% increase in traffic to over 20 sites. To view the PowerPoint presentation on SEO and SEM marketing, please click here. To listen to the presentation’s audio portion, please forward to the 10-minute mark to begin. If you have questions about the presentation material, please contact Richard Harris below. Channel Blade/ARI and the SearchEngineSmart service extended a discounted offer to all participating attendees. Take advantage of the limited time discounted offer for NMMA members, dealers and exhibitors:
Contacts: Webinar Topic: ChannelBlade/ARI Information: Product Demo:
November 10th, 2009: 21st Century ConsumerHosted by Red Oak Marketing The shift from “how many to who” in driving sales has direct correlation to the expectations being set by the 21st century consumer. Ready access to data through real-time satisfaction is no longer a luxury of the business through the internet, it’s the requirement. The internet is now the first and primary source for information gathering before a significant boating purchase. John Trkla, founder and CEO of Red Oak Marketing, will guide you through this changing mindset and show how you can convert these internet consumers into a long-time customer. The presentation and discussion will focus on intelligent and efficient best practices and how to offer real-time satisfaction of all requests coming through your website. To listen and view this webinar program and information, click here The program was led by John Trkla, CEO and founder of Red Oak Marketing Group. Leading Red Oak’s corporate strategy, John founded Red Oak in 2000 after 20 years of experience in the deployment of electronic loyalty and care solutions. Having successfully deployed world class loyalty and care solutions for over 150 Fortune based companies, John embarked on the successful creation of real-time communication solutions as an alternative to traditionally deployed data driven systems. Contact: October 20th, 2009: Social Media for the Boating IndustryWhat is social media, why has it become so wildly popular and how can I use it to benefit my company?Namely, because there are three things all businesses need online:
The webinar outlined useful strategies to grow your business with social media. A how-to discussion was held on using top social media web sites, including Facebook, Twitter, and YouTube, will be covered. Also addressed, how to maximize your efforts on a limited budget and marketing staff and discover how to compete online to make your brand shine. To listen and view this webinar program and information, click here To review the question and answer session, please download the Word document here. This webinar was presented by John Zimmerman, founder of eRocketFuel, a Chicago-based social media agency. He is considered one of the top 100 speakers on social media. Contact: |
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