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Table 2.1 The Retail Boating Market 1997 to 2003 Total Units Sold, Total Retail Value, and
Average Retail Unit Cost
| |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
| Outboard Boats: |
| Total Units Sold |
200,000 |
213,700 |
230,200 |
241,200 |
217,800 |
212,000 |
207,100 |
| Retail Value |
$ 1,421,400,000 |
$ 1,547,188,000 |
$ 1,988,928,000 |
$ 2,306,577,000 |
$ 2,195,859,600 |
$ 2,280,908,000 |
$ 2,742,825,960 |
| Average Unit Cost |
$ 7,107 |
$ 7,240 |
$ 8,640 |
$ 9,563 |
$ 10,082 |
$ 10,759 |
$ 13,244 |
| Outboard Motors: |
| Total Units Sold |
302,000 |
314,000 |
331,900 |
348,700 |
299,100 |
302,100 |
305,400 |
| Retail Value |
$ 2,006,186,000 |
$ 2,155,610,000 |
$ 2,602,096,000 |
$ 2,901,881,400 |
$ 2,411,045,100 |
$ 2,478,838,900 |
$ 2,554,533,570 |
| Average Unit Cost |
$ 6,643 |
$ 6,865 |
$ 7,840 |
$ 8,322 |
$ 8,061 |
$ 8,205 |
$ 8,365 |
| Boat Trailers: |
| Total Units Sold |
181,000 |
174,000 |
168,000 |
158,500 |
135,900 |
141,200 |
130,600 |
| Retail Value |
$ 190,050,000 |
$ 189,660,000 |
$ 190,008,000 |
$ 184,494,000 |
$ 181,698,300 |
$ 200,645,200 |
$ 202,012,080 |
| Average Unit Cost |
$ 1,050 |
$ 1,090 |
$ 1,131 |
$ 1,164 |
$ 1,337 |
$ 1,421 |
$ 1,547 |
| Inboard Boats-Ski/Wakeboard Boats: |
| Total Units Sold |
6,100 |
10,900 |
12,100 |
13,600 |
11,100 |
10,500 |
11,100 |
| Retail Value |
$ 136,408,200 |
$ 253,348,700 |
$ 308,429,000 |
$ 366,438,400 |
$ 352,569,300 |
$ 398,811,000 |
$ 403,289,640 |
| Average Unit Cost |
$ 22,362 |
$ 23,243 |
$ 25,490 |
$ 26,944 |
$ 31,763 |
$ 37,982 |
$ 36,332 |
| Inboard Boats-Cruisers: |
| Total Units Sold |
6,300 |
6,700 |
7,000 |
10,300 |
10,800 |
11,800 |
9,300 |
| Retail Value |
$ 1,669,103,100 |
$ 1,704,245,500 |
$ 1,799,420,000 |
$ 2,925,756,200 |
$ 3,758,475,600 |
$ 4,336,559,000 |
$ 3,467,322,720 |
| Average Unit Cost |
$ 264,937 |
$ 254,365 |
$ 257,060 |
$ 284,054 |
$ 348,007 |
$ 367,505 |
$ 372,830 |
| Sterndrive Boats: |
| Total Units Sold |
92,000 |
77,700 |
79,600 |
78,400 |
72,000 |
69,300 |
69,200 |
| Retail Value |
$ 2,068,528,000 |
$ 1,746,696,000 |
$ 2,054,476,000 |
$ 2,253,843,200 |
$ 2,216,448,000 |
$ 2,192,929,200 |
$ 2,221,116,840 |
| Average Unit Cost |
$ 22,484 |
$ 22,480 |
$ 25,810 |
$ 28,748 |
$ 30,784 |
$ 31,644 |
$ 32,097 |
| Canoes: |
| Total Units Sold |
103,600 |
107,800 |
121,000 |
111,800 |
105,800 |
100,000 |
86,700 |
| Retail Value |
$ 61,124,000 |
$ 64,033,200 |
$ 67,034,000 |
$ 64,508,600 |
$ 57,449,400 |
$ 56,900,000 |
$ 49,644,420 |
| Average Unit Cost |
$ 590 |
$ 594 |
$ 554 |
$ 577 |
$ 543 |
$ 569 |
$ 573 |
| Kayaks: |
| Total Units Sold |
N/A |
N/A |
N/A |
N/A |
357,100 |
340,300 |
324,000 |
| Retail Value |
N/A |
N/A |
N/A |
N/A |
$ 176,764,500 |
$ 157,558,900 |
$ 151,048,800 |
| Average Unit Cost |
N/A |
N/A |
N/A |
N/A |
$ 495 |
$ 463 |
$ 466 |
| Inflatables: |
| Total Units Sold |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
30,500 |
| Retail Value |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
67,417,200 |
| Average Unit Cost |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
2,210 |
| Personal Water Craft: |
| Total Units Sold |
176,000 |
130,000 |
106,000 |
92,000 |
80,900 |
79,300 |
80,600 |
| Retail Value |
$ 1,135,904,000 |
$ 868,530,000 |
$ 771,044,000 |
$ 720,176,000 |
$ 641,456,100 |
$ 697,681,400 |
$ 716,501,760 |
| Average Unit Cost |
$ 6,454 |
$ 6,681 |
$ 7,274 |
$ 7,828 |
$ 7,929 |
$ 8,798 |
$ 8,890 |
| Jet Boats: |
| Total Units Sold |
11,700 |
10,100 |
7,800 |
7,000 |
6,200 |
5,100 |
5,600 |
| Retail Value |
$ 144,389,700 |
$ 167,033,800 |
$ 132,678,000 |
$ 123,641,000 |
$ 118,692,800 |
$ 107,997,600 |
$ 115,268,160 |
| Average Unit Cost |
$ 12,341 |
$ 16,538 |
$ 17,010 |
$ 17,663 |
$ 19,144 |
$ 21,176 |
$ 20,584 |
| Sailboats:* |
| Total Units Sold |
14,400 |
18,400 |
21,600 |
22,600 |
20,600 |
17,700 |
16,700 |
| Retail Value |
N/A |
N/A |
N/A |
$ 754,252,400 |
$ 706,139,303 |
$ 669,290,100 |
$ 669,290,100 |
| Average Unit Cost |
N/A |
N/A |
N/A |
$ 33,374 |
$ 34,279 |
$ 37,813 |
$ 40,077 |
|
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