Progressive Insurance Atlantic City Boat Show Sees Success & Big Crowds
The Progressive® Insurance Atlantic City Boat Show® wrapped up its five day run this past Sunday with preliminary attendance figures reported at 38,164, up 8 percent from 35,225 in 2016. Sunday, March 5 saw the best attendance since 2008. Another contributing factor to the attendance increase was “Super Thursday,” a day created to offer one-day only specials, such as $5 off tickets after 5 p.m., incentives on boats and gear, enter-to-win prizes from Meet AC and much more. “Super Thursday,” saw an 81 percent increase in attendance after 5 p.m. compared to 2016 and several dealers felt Thursday specials resulted in sales.
Exhibitors reported product sold, quality crowds and strong leads, a sentiment that has been echoed across all shows this season.
Local media also flocked to the Show this year with impressive broadcast and online coverage. Some highlights include:
Up next: Progressive® Insurance Northwest Sportshow (March 23-26, 2017)