MRAA Partners with Bonnier Corporation to Promote Certified Dealers

The Marine Retailers Association of the Americas (MRAA) has partnered with Bonnier Corporation, one of the largest consumer-facing, special-interest publishing groups in America, to promote the Marine Industry Certified Dealership program and the retailers who are Certified.

“Our Certified Dealers put in a lot of work to become Certified, and much of that effort is focused on the customer experience. We’re entering into this partnership with Bonnier to tell consumers all about Certified Dealers and how Certified Dealers can serve them,” says Liz Keener, MRAA Certification Manager, “Our hope is that as consumers see these marketing efforts, they’ll make a larger effort to seek Certified Dealers when they’re ready to buy.”

The MRAA continues to build and evolve the Certification program to help boat dealers establish efficient and effective processes that lead to an exceptional retail experience for everyone. Certification offers dealers the blueprint to developing a world-class business.

"Bonnier is committed to growing participation in boating and the enjoyment of the boating lifestyle. Nothing is more important than having a great dealer get you started in boating and guide you along the way,” says Glenn Sandridge, Vice President and Managing Director at Bonnier Corporation. “Choosing an MRAA Certified Dealer is the best way to ensure you are choosing a trained professional partner to maximize you and your family's fun on the water."

Marketing campaigns through various channels including print magazines, websites, emails and social media will target Boating and Salt Water Sportsman readers.

This partnership and the promotion of the Certified Dealer program will run through 2021 and 2022.

For more information, visit MRAA.com or call 763-315-8043.