Terms
Definition of Terms
Vendor Member of the National Marine Manufacturers Association (NMMA)
Customer Retail or wholesale customers of Vendors (above)
Inner Carton A carton intended to hold a specified number of SKUs and may be packaged into a master carton
Master Carton A carton intended to hold a specified number of identical inner cartons
Shipping Carton An outer carton used for shipping
SKU Shop Keeping Unit
Smallest Unit Package Package size intended for retail sale without opening
Standard Carton The smallest available package intended to hold a specified number of SKUs. A standard package may contain 1 SKU and may also be an inner carton.
Master Carton UPC UPC code on master carton defining the quantity and item contained in the master carton

