NMMA

Together, making boating the preferred choice in recreation

NMMA Consumer Shows

Miami International Boat ShowBoat shows are the industry’s premier marketing tool. NMMA produces boat shows to:

  • Provide quality sales events for exhibitors
  • Provide great places for consumers to research and buy boats
  • Promote boating and the boating lifestyle to the public
  • Generate revenue

Show revenue is used to fund:

  • Public policy and industry advocacy efforts
  • Programs that strengthen and grow boating

Miami International Boat ShowTo ensure our shows provide the best value and return on investment to exhibitors, NMMA focuses on four strategic areas:

  • Increasing show value to consumers
  • Coordinating marketing efforts with exhibitors and members
  • Improving the quality and cost-effectiveness of communications with attendees and exhibitors
  • Expanding customer bases and drawing new markets to shows

View the current NMMA Show Calendar
 

NMMA Boat & RV Finder

Exclusive interactive inventory showcase—combines the reach of online marketing with the power of onsite selling.

Any dealer, NMMA Boat Manufacturer or RV Manufacturer who exhibits at an NMMA show can feature the boats and RVs they’re selling at the show on the show website before, during and after the show at no additional cost.

NMMA AdvantageHere’s how it works:

  1. Any contracted exhibitor who is deemed “current” is eligible to participate
  2. Boats or RVs that will be on display at the contracted show will be added to the show’s website approximately 60–90 days prior to the show’s opening and will remain in the site until 90 days before the opening date of the following year’s show
  3. Consumers who “pre-shop” the show via the site can download information, request contact and/or schedule appointments to meet dealers at the show or in the showroom

For more information about NMMA Consumer Boat & Sportshows, please contact:

Cathy Rick-Joule
Vice President, NMMA Boat Shows
954.441.3231

Mark Adams
Vice President, NMMA Sportshows
314.821.5400

 

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