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As part of its continued efforts to grow boating, the Recreational Boating Leadership Council’s New Markets Task Force is reorganizing to address its next phase of work within the recreational boating industry. The task force plans to discuss and develop the second phase of ongoing education and potential outreach.

The original 35-person task force collaborated to research and share latest diversity findings and trends, plus developed a series of custom videos as part of a professional educational module presented throughout the industry.

The series, Proven Strategies to Engage New Markets, included in-depth interviews with five organizations in the marine industry who were successfully engaging diverse audiences. The video series won the national Neptune Award for diversity presented by the Marine Marketers of America.

In addition to live presentations conducted around the country, online webinars and tip sheets, plus access to archived videos available on demand, the task force also produced a series of full-and half-page advertisements published in key industry B2B trade media.

The New Markets Task Force is interested in hearing from organizations within the recreational boating segment who may have best practices to share regarding sales and marketing initiatives to diverse audiences.

To request membership on the task force or to share best practices, email New Markets Task Force chairperson Wanda Kenton Smith at [email protected].