Grow Boating partnered with Heather Lutze of Findability University to offer a free webinar series to help marine businesses develop a findability and search engine optimization (SEO) plan to achieve the online results to boost your bottom line.
Recordings of the three-part webinar series, which wrapped on May 1, are now available at GrowBoating.org and include corresponding handouts to download as you follow along such as Findability Bootcamp: How to Leverage Competitive Intelligence to Dominate Online.
The webinars outline strategies to:
- Identify your marketing challenges
- Target your ideal online customer
- Determine which keywords online shoppers use when they are ready to buy
- Build a site designed to convert visitors into customers
- Implement social and blogging strategies to drive business
Session 1: Spy on Yourself—Online Brand Reputation Made Easy
Covers brand protection, how to learn what is being said about your business in social and search, emergency plans for your online presence and Google alerts.
Session 2: Spy on Your Prospects—Tools, Tips and Shortcuts to Tapping into the Mindset of Your Ideal Searcher
Learn how to leverage suggestive search, see what Google bot thinks about your homepage, use SEMRush.com to understand searchers and present yourself as a thought leader, not a salesperson.
Session 3: Spy on Your Competitors…In a Good Way
Understand what makes your product unique. Cover site ranking, how to dominate keyword search, own the search result page and setting yourself apart from your competitors.
Heather Lutze, Dean and Founder of Findability University, presents each webinar. Lutze founded the Findability Group in 2000 to help website owners connect businesses with their perfect customers online. She worked for Yahoo! Search Marketing, training advertisers in Paid Search techniques, is a member of the National Speaker’s Association (NSA), a sought-after Vistage International Speaker and has shares the stage with Tony Robbins Business Mastery in Fiji and London.