Discover Boating Chairman Joe Lewis Shares Insights on 2016 Campaign Results
In a letter to Discover Boating stakeholders on Monday, Joe Lewis, chairman of Discover Boating and president and owner of Mt. Dora Boating Center in Mt. Dora, Florida, shared his insights and thoughts on the Discover Boating campaign's 2016 results. Lewis noted the importance of the industry taking note of the more than 3 million web referrals Discover Boating sent to manufacturer brand websites and detailed the value of these referrals in that they bring shoppers to boat manufacturers. To read Lewis' letter CLICK HERE.